The Digital Future – How to Succeed in the Digital Ecosystem Where All Musicians are Marketers
In an age where everything is digital-first and mobile-minded, what does it take to succeed in the world of music? Today, everyone must think like a marketer and understand what it takes to build a successful brand with digital content and social media. There is more opportunity than ever to build awareness, create loyal fans and drive business opportunities by leveraging your musical genius. This engaging presentation will educate the audience of the current state of digital marketing, advertising and branding, as well as equip viewers with the next steps to grow your brand, awareness and business. Ben Smithee, CEO of The Smithee Group, is one of the leading voices in digital marketing, advertising and social media and has experience building brands and driving strategy for companies, such as General Mills, Coca-Cola, EA Games, McDonald’s and Salesforce. His team at TSG helps businesses, and people, develop cherished brands that drive revenue and growth through engaging digital marketing and advertising. Ben is a graduate of the University of Texas at Arlington and a former jazz musician playing saxophone in the UTA Jazz Orchestra and small jazz groups under the direction of Tim Ishii and Dan Cavanagh.
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About Ben Smithee
Ben Smithee is CEO of The Smithee Group, a digital growth agency that offers a full suite of digital marketing and media solutions that leverages their extensive expertise in research and analytics instead of relying on assumptions and guesswork. TSG’s mission is to empower entrepreneurs and businesses to dream bigger and achieve multi-generational integrity. Ben’s experience ranges from global brands, such as McDonald’s, General Mills, Coca-Cola, EA Games, Cox Automotive and Signet, to startups and scale-ups looking to utilize digital and see true performance results. Along with his role as an advisor to the Black in Jewelry Coalition, Ben currently sits on the Women’s Jewelry Association Board of Directors, Big Brothers Big Sisters and Gem Legacy, which supports the artisanal mining communities in East Africa with education, training, child care, health care and business opportunities. When not in the business and nonprofit worlds, you can find Ben on a track racing cars, on a mountain snowboarding or on the links playing golf.